How robotics companies can identify their ideal costumer profile

In this episode of Market the Machines, host Justin Brown speaks with Dennis Ledenkof, Founder of Robosculptor, and Elena Kormilina, Head of International Projects, about how robotics companies turn innovation into real market adoption.

In this episode, you’ll learn:

• How robotics startups move from prototype to real customers
• Why product-market fit matters more than technical perfection
• How early feedback from real users shapes product design and positioning
• The difference between a Minimum Viable Product and a Minimum Lovable Product
• Why emotional response, trust, and user experience drive adoption in wellness tech
• How trade shows and real-world testing help identify the true customer profile
• How Robosculptor evolved from handheld devices to a fully automated robotics platform
• Why wellness and recovery services are becoming mainstream—and where automation fits in
• How robotics enables scalable, consistent services without increasing staffing needs
• What founders can learn from setbacks, criticism, and fast feedback cycles

This conversation offers a practical look at how robotics companies identify their ideal customer, validate product-market fit, and build products people truly want to use.